About HANNAH

Our story: Fashion origins from Hong Kong
Founded in 2007 and headquartered in the heart of Hong Kong's urban fashion district, HANNAH has been committed to becoming a leader in Asia's high-end fashion consumption sector since its inception. Leveraging its long-established direct sourcing supply chain from Europe, HANNAH has built a deeply integrated online and offline service system, encompassing direct sourcing and retail of European luxury goods, fashion wholesale services, and personalized styling consultations. Starting from Hong Kong, our service footprint has steadily expanded across the entire Asian market, providing consumers who pursue a quality lifestyle with accessible access to cutting-edge European fashion.

Brand Positioning: Your Exclusive "World Wardrobe"
In 2026, HANNAH further deepened its brand positioning as the "World's Wardrobe," clearly dividing its business into two core segments: luxury retail and fashion consulting, achieving standardized and independent operation across both channels. Our core philosophy is to bypass multiple intermediaries and go directly to the source of European brands, allowing Asian consumers to not only simultaneously access the latest seasonal products and rare limited-edition items from overseas, but also enjoy exclusive styling services, providing a one-stop solution for all their styling needs across high-end daily life, banquets, and the workplace.

Main business: Guaranteed genuine products and exclusive customization
In terms of global luxury fashion sourcing, HANNAH offers a diverse range of choices for fashion enthusiasts and urban professionals, covering everyday expressions of individuality and outfits for important occasions. We directly source the latest, classic, and limited-edition designs from international high-end brands such as Saint Laurent, Celine, Gucci, Loewe, Prada, and Miu Miu. Every item comes with complete European purchase invoices and brand delivery receipts, ensuring a unique, one-item-one-code traceability system throughout the entire process, guaranteeing brand-new, authentic products and eliminating any refurbished or counterfeit goods.

For our fashion consultant services, we offer a one-on-one personalized customization model, providing end-to-end styling solutions. Whether it's for work commutes, important occasions, or casual everyday wear, our consultants will tailor a styling plan for you and simultaneously recommend suitable shoes, bags, and accessories. We value user privacy; all body data and styling plans are stored locally with encryption. Through four layers of verification, including brand compatibility and style matching, we help you avoid styling pitfalls and build a long-term, personalized styling plan tailored to your individual needs.

Core advantages: Direct sourcing and seamless experience
HANNAH has its own resident buying team in Europe, directly connecting with brand boutiques and official distributors to ensure priority access to rare Asian allocations and runway exclusives. Through large-scale centralized procurement, we not only guarantee a long-term stable supply of goods but also provide retail clients with fair and stable pricing.

In terms of service experience, HANNAH achieves seamless integration between online and offline channels. Offline stores support in-store try-ons and on-site styling adjustments, while the online platform offers convenient shopping and set-matching functions, supporting same-day delivery within Hong Kong and compliant logistics to multiple locations across Asia. The entire transaction and product flow record is archived and traceable, and procurement funds are directly connected to the brand's official channels, ensuring peace of mind with every fashion choice you make.

Development Process: Accumulation and Iteration
Since opening its first physical store in Hong Kong in 2007, HANNAH has steadily progressed through supply chain refinement and service iteration. From 2011 to 2020, we comprehensively expanded into the Asian market, officially entering the high-end fashion retail sector. From 2021 to 2026, we focused on perfecting our integrated online and offline service system, launching a member-exclusive fashion journey service that allows registered members to enjoy exclusive benefits such as priority access to limited-edition items, early previews of seasonal new products, and priority appointments with stylist consultants. In the future, HANNAH will continue to uphold its original mission, sourcing more fashionable and elegant items for Asian consumers and staying abreast of global trends.

HANNAH curates a diverse range of high-end fashion brands from around the world, covering top luxury brands, designer brands, contemporary trend brands, footwear and accessories, functional outerwear, and casual functional items, forming a complete and rich brand matrix to meet the needs of different customer groups in various scenarios such as commuting, banquets, travel, gifting, and everyday wear.

Brand Matrix

Top-tier luxury and classic leather goods: CHANEL, HERMES, DIOR, CELINE, LOEWE, DELVAUX, VALEXTRA, BVLGARI, GUCCI, PRADA, YSL, FENDI, BURBERRY, BALLY.

Designer fashion and ready-to-wear: ALAIA, BALENCIAGA, BALMAIN, BRUNELLO CUCINELLI, JIL SANDER, MARGIELA, MARNI, MAX MARA, THOM-BROWN, VALENTINO, VERSACE, ZEGNA, STELLA MCCARTNEY, MCQUEEN, ISSEY MIYAKE.

Contemporary and youthful brands: ACNE,AMI,AMIRI,APC,GANNI,JW ANDERSON,MARC JACOBS,MM6,MOSCHINO,SELF-PORTRAIT,VIVIENNE WESTWOOD,N21,IRO,KENZO,MAISON KITSUNE.

Footwear and Accessories Focus: JIMMY CHOO, MANOLO, RENE CAOVILLA, ROGER V, TODS, FERRAGAMO, LONGCHAMP, MCM, MONTBLANC, HOGAN, BOYY, MOREAU, KANE, MARCE.

Functional jackets and outdoor features: MONCLER, CANADA GOOSE, DUVETICA, MOOSE, NOBIS, STONE ISLAND, THE NORTH FACE, SALOMON, FEAR OF GOD, OFF-WHITE, GOLDEN GOOSE, P-ANGELS, OWENS, GUIDI.

Complete list of brands:

ACNE, ALAIA, ALEX-WANG, AMI, AMIRI, APC, BALENCIAGA, BALLY, BALMAIN, BOYY, BRUNELLO-CUCINELLI, BURBERRY, BV, BVLGARI, CANADA-GOOSE, CDG, CELINE, CHANEL, CHLOE, COACH, DELVAUX, DIOR, DOLCE, DSQUARED2, DUVETICA, FEAR-OF-GOD, FENDI, FERRAGAMO, GANNI, GIVENCHY, GOLDEN-G, GUCCI, GUIDI, HERMES, HOGAN, IRO, ISSEY-MIYAKE, JIL-SANDER, JIMMY-CHOO, JUNYA-WATANABE, JW-A NDERSON, KANE, KENZO, LOEWE, LONGCHAMP, MAISON-KITSUNE, MANOLO, MARCE, MARC-JACOBS, MARGIELA, MARNI, MAX-MARA, MCM, MCQUEEN, MIU-MIU, MM6, M-MICHEL, MONCLER, MONTBLANC, MOOSE, MORE AU, MOSCHINO, N21, NEIL-BARRETT, NOBIS, OFF-WHITE, OWENS, P-ANGELS, PHILIPP, PRADA, RED-VALENTINO, RENE-CAOVILLA, ROGER-V, SALOMON, SCERVINO, SELF-PORTRAIT, SIMONE-ROCHA, STELLA MCCARTNEY, STONE-ISLAND, THE-NORTH-FACE, THOM-BROWN, TODS, TORY-BURCH, VALENTINO, VALEXTRA, VERSACE, VIVIENNE-WESTWOOD, YSL, ZEGNA.